Having a successful eCommerce store is like having a booming business today. India’s eCommerce arena is expanding at a faster pace. According to a recent estimate, it is set to grow from US$30 billion in 2016 to US$100 billion in 2020. And for obvious reasons the credit goes to M-Shopping as well.
Mobile eCommerce has gigantically acquired a greater share in the Indian eCommerce arena and thus have made India, the second largest country of mobile users after China. According to the estimated data, India had a whopping 450 million internet users in 2016, which shows how many potential customers and opportunities are there.
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Now that, it is a great time for the online retail industry and get into eCommerce, you always need to look at the basic requirements of starting a full-blown eCommerce Business in India:
Start with building your ‘Online Store’:
Go ahead and invest in a website. A paid domain and hosting service will easily turn up on search networks, thus adding to business.
These days, you easily have web hosting service providers offer basic website creation and hosting services at competitive rates, along with logistical and technical support.
They also help with different aspects such as product catalogues, seller support, customer support, payment gateways, logistical services, etc. You must, absolutely, make sure that your website is mobile friendly – it is definitely an area to capitalise on.
But for having a successful eCommerce Store, then you will require Magento eCommerce Website Development Service.
Get a Secured Payment Gateway:
Payment Gateways are software and servers that transmit transaction information to acquiring banks and responses from issuing banks (such as whether a transaction is approved or declined). Essentially, Payment Gateways facilitate communication within banks. There are a few basic types of payment gateways available for eCommerce businesses in the country. Compare the various gateways available and choose one which suits your business structure and revenues.
Payment gateways integrated with a local bank are easy to adopt and a more viable option for smaller businesses or startups.
Hosted payment gateways are usually easy to implement and the seamless transactions add to a great customer experience.
Non-hosted payment gateways or API gateways are not redirected to a different web page or server to complete a purchase.
A Pro Tip: Include options for cash payments as they are still a popular and convenient mode of transaction for many.
Pay Attention to Search Engine Optimization:
SEO is the must-for-survival tactic for your eCommerce business needs. It is a must for you to implement SEO strategies and for your website in order to rank higher.
So, make sure you optimize every product and section names to help them turn up organically on search engines.
As we know, that “Organic searches are one of the driving forces of sales”. Do not forget to use keywords based on trending searches by customers.
Social Media Marketing is now a necessity, not a choice: Easily targeting your audience should be business motto. Now that a large chunk of world’s population is on Social Media, then you too have to make an absolute presence of your business and go social. If you need continuous growth in sales (which obviously everyone wants), then for that you need to make sure that your brand has a recurring presence on social media which will build a strong audience base, hence boosting the sales.
- You should thoroughly monitor social conversations and searches related to your business and make an attempt to adopt the emerging demands of your customers. As, this credibility of yours is eventually going to increase your sales & the customer base.
Make sure to specify the T&C applied to your eCommerce Store: Having an eCommerce store is the top notch game which needs constant updates and maintenance for good user experience. So, have your T&C laid out and reached out to your audience, so that it doesn’t create ruckus in your audience’s life and maintains your brand’s credibility.
For this, create a section on your website comprising of all the different policies and conditions applicable to customers. For starters, your T&C of service must include the following:
Product return, replacement and refund policies, Shipping and delivery policies, Purchasing policies and conditional criteria for purchase, Payment and security policies.