Recent web analysis has discovered WordPress (WP) powers more websites than any other Content Management System (CMS). It’s estimated that approximately one-third of all internet sites are built on the platform, far eclipsing its competition and making it the world’s most popular website development system. By comparison, its closest rivals (Drupal and Joomla) provide the back-end of just 4% of sites combined.
In its relatively short history (WP first launched back in 2003), WordPress has completely transformed what users and developers expect from a CMS. The system powers everything from simple blogs right up to the websites of global powerhouse companies like Sony, Time Magazine and NBC.
But just how did this relatively small company come to such a position of prominence, in such a short time? Well, to answer that, you need to study what drives people to use the system in the first place – i.e. what advantages it offers over its competitors.
WordPress is remarkably easy to use
One of the primary reasons for WP’s growth is its simplicity. While under the bonnet, the CMS is far from basic, the actual process of installing and using WordPress is incredibly easy. Unlike Joomla and Drupal, WP doesn’t require any skills or experience on the part of the user. In fact, depending on the hosting company, WordPress is often a simple one-minute install, with no need to go dropping into FTP programs or setting up databases, etc.
Moreover, once the platform is installed on a server, the WP interface remains simple and remarkably intuitive, and it’s customizable if you have the skills. Companies like ALT Agency, a web designer in Birmingham, can tailor the CMS to your exact requirements offering bespoke solutions to your projects.
While Drupal and Joomla are often outwardly complex, WP allows complete beginners to jump right in and start adding pages and posts with ease. However, WP still allows considerable tinkering, for the more technically-minded.
The huge number and variety of WordPress themes
Another of WP’s principal advantages over its competitors is the astounding number of pre-built templates that are available. Templates exist for almost any purpose, from blogging to e-commerce stores and brochure-type sites. Also, adding or changing a theme is normally as simple as pushing a button — the CMS does the rest for you.
Even complete beginners can easily add a WP theme and the range of templates available is frankly astounding. Also, many themes are offered free of charge directly from the backend console. Alternatively, there is also a vast range of development companies and template websites offering templates for a minimal fee.
WordPress sites are mobile and tablet responsive
With over 50% of all internet traffic now being generated on mobile devices, your site must be able to adapt to different screen sizes. The vast majority of WP templates available today are already built using a responsive framework, meaning you can feel safe in the knowledge that anyone, anywhere, on any device can view your content.
There is a WordPress plugin for almost any purpose
Choosing the right WP templates will normally mean you pick a design with all the plugins you’re likely to need, but on the off chance you find something is missing, you can easily search and download a plugin that will extend your site’s functionality. WP plugins have been developed for a huge number of uses and greatly extend the abilities of the core system.